Developers unrealistic about PS3 prices - Sony

US exec jokes that devs expect system to be free Chatting with US news agency Bloomberg , Sony Computer Entertainment America marketing boss Peter Dille has said that developers want Sony to give the PS3 away "for free", hinting that the company is perhaps the victim of unrealistic expectations. "Everybody in the development community would love for the PS3 to be free, so they could just sell razor blades," Dille joked, explaining that Sony have to make the console profitable, as well as growing the userbase. Dille was responding to increasing pressure on the platform holder to cut costs, after EA Sports boss Peter Moore became the latest industry figure to hint that further price cuts were needed. Despite these clamours, the Sony big wig said that no PS3 price cut can be expected soon. Nintendo, meanwhile, are planning to raise the price of the Wii in the UK next month. (link)