Guitar Hero 3 Surpasses $1 billion

The Guitar Hero franchise is huge. How huge? Huge enough that it could practically be considered an industry unto itself. Edge is reporting that Guitar Hero 3: Legends of Rock , which launched in 2007, has become the first single game to surpass $1 billion in sales. The announcement came during a CES keynote by Activision Publishing CEO Mike Griffith, and follows on from an announcement that the entire franchise had broken the same mark a year ago. Griffith said that Guitar Hero's monumental success has trickled down to other industries, most especially the struggling music industry. According to Griffith, sales on everything connected to Guitar Hero from music to real guitars have gone up. (link)