Nintendo isn't 'Rivals' with Microsoft, Sony

Sure, Nintendo, Sony, and Microsoft are fundamentally competitors in the videogames business, but it seems that's not the way Nintendo likes to look at it. Speaking in an interview with The Korea Herald ( via Gamasutra), Mineo Koda, their chief executive in Korea, said Nintendo's only "rival" is any consumer who still isn't interesting in videogames. "People often ask such questions [about rivalry with Sony and Microsoft], and we say our competitor is neither of those companies, but consumers indifferent to games," Mino said. "There were many people who have distanced themselves from games. We felt a sense of crisis that there would be no future if the game industry remained unchanged. That is one of the biggest reasons we adopted a strategy to expand the game population." Speaking specifically about the Korean market, Mino said there remains a lot of room for expanding the gaming business. "We believe that the Korean ... (link)