Sony Says the Most Important Thing in 2009 is to Make Money

Having struggled to effectively monetize the PlayStation 3 thus far, Sony Computer Entertainment of Europe president David Reeves believes the company's most important goal in 2009 is to finally begin making money. Given that Sony is ultimately a business, that has obviously always been the goal. Traditionally, Sony begins each console cycle by taking a loss and slowly working its way towards profitability, much like Microsoft, which is at odds with the way Nintendo functions. Replying to the question of "What are you looking forward to most on PlayStation in 2009?" on the UK PlayStation.com, Reeves said : The most important thing for us as a company in the very short term is for us to start making money. This is a pledge that was made last March and is something that we are still very much on target to achieve. Once we have achieved this, I think it will be a very exciting time for PlayStation. Once we have alleviated ... (link)