Tecmo urges PS3 price cut

Boss requests cut from Sony Tecmo Koei boss Kenji Matsubara has urged Sony to cut the price of the PlayStation 3 console; the CEO urging the platform holder to get snipping during a meeting with the firm. "Whenever I discuss this with Sony reps I always ask them: 'Please cut the price', but I don't have a clear view on Sonys situation. Yes, from a publisher's point of view we would welcome a price cut for PS3, and we are waiting, definitely," he told CVG . "It's definitely a way of boosting the PS3 market, but it's Sony's strategy and I don't know their cost structure. Sony introduced cutting-edge technology in the PS3, that's why people in the industry accept that the PS3 cost is so high, but we'd welcome a price cut." You're not the only one, Kenji. (link)