The Sims 3 Now Releasing on June 2

Yup, all those indications of an incoming delay were on the money. Electronic Arts has officially announced that The Sims 3 , previously set for release on February 20, will now ship for the PC on June 2. The press release gives no explicit reason for the delay, but by the way EA is spinning it, it sounds like it may have been as simple as giving them more time to promote and hype the game's release. "The June launch combined with the break-through game the team is building gives us the perfect runway to create awareness for The Sims 3," said Russell Arons, vice president of marketing for EA. "The Sims 3 will be the original IP summer blockbuster of 2009 as we build off the success of the best-selling PC franchise of all time to create awareness with both loyal Sims fans and new players." Well, fans who were looking forward to playing the game at the end of this month are certainly aware now . There will also be ... (link)