Published 3/16/2009
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Janco Partners analyst says Sony is facing "reallocation" of development resources to market-leading Wii; predicts $50-$100 cut by April.
Sony is in a precarious position with the pricing structure for its flagship gaming console, the PlayStation 3. On the one hand, the Japanese electronics giant is taking a beating across many of its divisions as part of the global economic climate. That problem could be aggravated if Sony were to cut the PS3's price tag, which currently stands at $399 for the 80GB model and $499 for the 160GB SKU.
On the other hand, the hardware manufacturer is facing increasing pressure from its third-party publishing partners to lower the price of its console or risk having development resources diverted to other systems. Speaking to financial news service Bloomberg , Janco Partners analyst Mike Hickey said he believes that unless Sony can substantively increase the PS3's installed base, publishers will likely enact "a capital reallocation" of resources to ...
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