Bruceongames

Trained as an accountant then opened one of the first computer stores in 1978, Microdigital in Liverpool. Sold out to a major retailer and went through their management training mill.

Was instrumental in the marketing and growth of two of the early video game companies, Imagine and Codemasters. Left to set up All Formats Computer Fairs. Ran over 1,000 of these events very successfully until the internet damaged the business model.

Rejoined Codemasters in senior marketing capacity. Left as part of the management changes when the vulture capitalists arrived.

Now dabbling with various online activities to keep my hand in whilst waiting for a new opportunity.

My main hobby has been SCUBA diving. I have qualified as a PADI instructor and with IANTD up to Full Trimix.

Web Site: Bruce Everiss Lookuppage

Claimed Blog: Bruce On Games

GamerBlips Member since Feb. 22, 2009

bruceongames.com - 98 minutes ago

“Nothing more difficult” than new IP launch

— bruceongames.com — Let’s get the facts out of the way first, Christian Svensson Capcom’s VP, strategic planning and business... development, has given an interview to GamesIndustry.biz in which he said “There is nothing more difficult in this business than launching new IP”. This is one of ... (more) “Nothing more difficult” than new IP launch

Electronic Arts

Operation Flashpoint

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Bruceongames posted 98 minutes agoposted this

bruceongames.com - 23 hours ago

Nintendo Vitality Sensor has great potential

— bruceongames.com — At E3 in 2009 Nintendo announced their Vitality Sensor and the video game world yawned. Just recently... they have announced that they will be showing games for it at 2010 E3, that the device would be available to buy in Q4 ‘10 and the video game world yawned again. Which is a shame because ... (more) Nintendo Vitality Sensor has great potential

Nintendo

E3

Wii

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Bruceongames posted 23 hours agoposted this

bruceongames.com - 47 hours ago

Sony get 3D

— bruceongames.com — I have written on here before about 3D gaming and how it greatly enhances the experience and... immersiveness of gaming . To me it is like being at the theatre, whilst 2D gaming is like watching the TV. A huge jump. Now Sony have come out with their 3D plans and they are really going for it. ... (more) Sony get 3D

Sony

Microsoft

Xbox 360

Xbox

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Bruceongames posted 47 hours agoposted this

bruceongames.com - 2 days ago

321WAN, the company behind Evony?

— bruceongames.com — This is getting interesting. Evony is just one of a number of Chinese games that are nearly... the same as each other , all being marketed by what look like different companies. Where does the original game come from? One great thing that has come out of this whole Evony episode is the huge ... (more) 321WAN, the company behind Evony?

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Bruceongames posted 2 days agoposted this

bruceongames.com - 4 days ago

Game marketing is three times more important than product quality

— bruceongames.com — This makes absolute complete and utter sense. People buy perceptions, not reality. And people are far more... concerned about peer pressure than they are concerned about their own judgement. There is a make of car that is distinctly average. In fact some of the smaller models are not very ... (more) Game marketing is three times more important than ...

iPhone

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Bruceongames posted 4 days agoposted this

bruceongames.com - 5 days ago

Kingory, Nap War, Evony, Empire Craft, Lords Online. What is going on?

— bruceongames.com — We have at least five games originating in China now that are remarkably similar to each other.... Evony you know about, Kingory I have written about before . Fog of War, Napoleonic War (Nap War) and Lords Online are pretty much the same game again. OK the maps and story are different each ... (more) Kingory, Nap War, Evony, Empire Craft, Lords Online. ...

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Bruceongames posted 5 days agoposted this

bruceongames.com - 6 days ago

Game development clusters

— bruceongames.com — 30 years ago commercial videogames for home computers arrived in Liverpool when I brought a pile of... Apple 2 games to Microdigital that I had bought at Computers Components of Orange County in California. A couple of years later, in Liverpool, Bug Byte software was set up, one of the very ... (more) Game development clusters

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Bruceongames posted 6 days agoposted this

bruceongames.com - 9 days ago

Game sales down by 18%

— bruceongames.com — Last week we had the USA October sales statistics from NPD showing game sales of $573 million,... down from $698 million last year . So are we in trouble? Is gaming on a downwards spiral? Are people finding better things to do with their time and money? The answer is no, and here’s why: ... (more) Game sales down by 18%

Modern Warfare 2

Wii Fit

iPhone

Wii

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Bruceongames posted 9 days agoposted this

bruceongames.com - 11 days ago

Evony fighting fund – a big thank you

— bruceongames.com — I would like to say a big thank you to all the many people who have contributed... to this fund , I have been more than pleasantly surprised by the response. Every amount, no matter small, will help, it all adds up. And whilst I am truly appreciative of everyone’s generosity I have ... (more) Evony fighting fund – a big thank you

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Bruceongames posted 11 days agoposted this

bruceongames.com - 13 days ago

You don’t want to work in the video game industry

— bruceongames.com — There are now many hundreds of millions of people playing video games. It is inevitable that many... millions of these are great gaming enthusiasts and that many of these want to work in the video game industry. My advice, based on 30 years in and around it , is don’t. And here’s ... (more) You don’t want to work in the video game industry