5

gamesindustry.biz - 10/26/2009

News: DJ Hero demand "well below" expectations

— gamesindustry.biz — Demand for Activision's DJ Hero in the US is "well below" expectations for the game to become... even a modest success, according to analyst Doug Creutz of Cowan and Company. The company ... (more) News: DJ Hero demand "well below" expectations

DJ Hero

Guitar Hero

Activision

Guitar Hero 5

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4

next-gen.biz - 10/26/2009

Analyst: DJ Hero Pre-Order Activity Weak

— next-gen.biz — Cowen and Company analyst Doug Creutz has lowered his US sales estimates for DJ Hero by over... 50 per cent after retail channel checks indicated “weak pre-order activity” for the game. Officially announced in May and due for release ... (more) Analyst: DJ Hero Pre-Order Activity Weak

DJ Hero

Activision

Guitar Hero

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4

xboxlive.ign.com - 10/29/2009

DJ Hero DLC Interview

— xboxlive.ign.com — October 28, 2009 - DJ Hero comes with a staggering 93 songs to scratch on disc, but... additional tracks are already here for download. Tomorrow, October 29, DJ heroes on the Xbox 360 and PlayStation 3 will be able to download two new mixes: These ... (more) DJ Hero DLC Interview

DJ Hero

Wii

PS3

Xbox 360

Microsoft

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Activision Says DJ Hero Sales May Start Slowly
1UP RSS feed — ... will be a sure success? Not right off the bat, Activision says. Speaking to IGN, Red Octane co-founder Kai Huang said they expect DJ Hero sales to start slowly and build momentum over time ( ...

DJ Hero “may come out of the gate a little bit slower”
That VideoGame Blog — ... Activision, for their part, thinks that DJ Hero will perform well at retail. However, they also believe that sales for the title will not peak instantly. Their expectation is that the title will sell decently at first, and then build up steam. ...

Guitar Hero co-founder expects DJ Hero to have slower initial sales
Joystiq — ... It's rare that we hear anything but doe-eyed optimism from publishers of yet-to-be-released games -- however, Activision's Kai Huang, co-creator of the Guitar Hero franchise, recently voiced some fairly realistic expectations for the upcoming disc-spinning ...

Analyst: DJ Hero Pre-Order Activity Weak
Edge Online - Interactive Entertainment Today — ... to 600,000, and we are reducing our first year estimate from 2.5 million to 950,000. Creutz s comments were made shortly after Guitar Hero co-founder Kai Huang said that Activision isn t anticipating a traditional sales curve for DJ Hero ."We're not expecting a typical videogame curve where you sell the majority of the units in the first month and then it decays quickly," Red Octane's president stated during a panel at the Play Digital Media Conference in Berkeley, according to IGN . "We're expecting this to be the type of game that may come out of the gate a little bit ...