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Activision Decides "Monetize" Doesn't Have Negative Connotation, Uses it with Call of Duty Series
Kombo.com — ... we'll qualify more opportunities to increase the monetization of these activities." Infinity Ward-developed CoD4 has paid downloadable maps available on digital storefronts, but with CoD5, developed by Activision studio Treyarch, downloadable content will be a considerably bigger priority. Griffith added that Activision "plans to increase online monetization" with CoD5, offering "3x the amount of content available for download and premium content called 'Day One Advantage.'" -- Edge Really though, it's not all bad. Griffith also noted that Call of Duty 4 is doing ...

Activision Looking to Milk Call of Duty For All It’s Worth
Gaming News | GameViper — ... In a recent interview with Edge-Online, Activision CEO Mike Griffith claimed Activision is looking to “monetize” Call of Duty’s online and multiplayer features to the fullest extent. “Over time, we’ll qualify more opportunities to increase the monetization of these activities,” said Griffith. ...

Premium 'Day One Advantage' DLC heading to CoD: World at War
Joystiq — ... "The average Call of Duty player has spent nearly five full 24-hour days of their lives online since purchasing the game," said Activision Publishing CEO Mike Griffith at the company's Analyst Day. An impressive feat, but one that leads to, as Griffith pointed out, ...

Uh-Oh: Premium 'Day One Advantage' DLC for New Call of Duty?
Evil Avatar - News Items — ... They don't say what the "Day One Advantage" is, but I agree with Joystiq's guess that it entails some sort of immediate experience point bump. It also means that CoD: World at War could be taking the dreaded step of actually selling weapons and perks as DLC. Source - Edge Online, Joystiq. As if I needed another reason to avoid this one. The people at Treyarch have their work cut out for them, as they're not just fighting the perception that they're the 'backup' dev house, but now they have to deal with the ...

Call of Duty 5's not so secret plan to make more money
Fidgit Atom Feed — Mike Griffith is the CEO of Activision Publishing (pictured above taking a flamethrower to your discretionary income). He doesn't make the company's games, but when he talks about ways to get more money from you, you better sit up and take notice. And when he says this in front of a group of financial analysts, you know he's not fooling around. Here's what Edge Online reports he said earlier this week to an assembly of financial analysts: ...

Activision Wants To "Monetize" 'Call of Duty' Multiplayer
G4 TV - TheFeed — ... If we go by the amount of content from CoD4, we should expect at least 3 map packs, but that's just our speculation. How many map packs would you pay for? How many map packs would you pay for when Activision is being upfront about really wanting to take your money? For those of you still playing Call of Duty 4 (hint: a lot of you), this weekend will be a Double XP weekend on the PS3 with the Variety Map pack getting a 50% discount. Source