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Activision to Further "Monetize" Call of Duty

Kombo.com found this 9/16/2008 on edge-online.com

Activision raked in millions in sales with 2007's Call of Duty 4, but the publisher sees more opportunities beyond the retail box with the upcoming sequel. "We ... see strong opportunities to monetize online gameplay," said Activision Publishing CEO Mike Griffith during an analyst ...