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Ad Track: Microsoft wants you to throw a party for its Xbox
Ad Track: Microsoft wants you to throw a party for its Xbox
House cleaners, hairdressers, guidance counselors and IT technicians got a $150 pack of Xbox freebies for opening their homes to at least 10 friends or relatives. And they earned bragging rights. "It's cool because the kids in my school were like 'oooh,' " says Aimee Maldonado, 40, a guidance ...
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Microsoft Gets in on Nintendo's Soccer Mom Action [Xbox 360]
Kotaku — ... Smash, an Xbox universal media remote control, a three-month subscription to Xbox Live, and 1,600 Xbox Live points (used for game, movie and TV show purchases). Xbox used a service called House Party to find the hosts for their party. The service sets up home parties for marketers by tapping into a database of 100,000 profiles. In August, Nintendo hosted a number of private parties for trend setters across the country to help build Wii buzz. Ad Track: Microsoft wants you to throw a party for its Xbox ...

The Xbox 360 is a hardcore system in casual clothing
Infendo - Nintendo blog — ... to sell their console to customers outside the male 12-25 demographic, they keep on keeping on. First it was avatars. Then, the bright, white advertising campaigns of moms and girls having fun playing… well, I haven’t quite figured out what games those actors were playing because none of the non-traditional games they showed at E3 have popped up anywhere worth noticing (Lips, You’re in the Movies–where now have you gone?!). Today, Microsoft has shamelessly stolen the Wii Ambassador parties that Nintendo used with incredible effectiveness in ...

Your mother: the 360's next "brand advocate"
Opposable Thumbs — ... on video game consoles is a relatively easy thing, but if you can sell a parent on the idea of the console... you're going to make some money. Microsoft had 1,000 women throw "Xbox 360" parties at their homes with friends and family, in order to show off the family-friendly games and the media functions of the system. [image]"Xbox found women including Maldonado and Chicago-area resident Danielle Jamil through a service called House Party, which sets up home parties for marketers," USA Today reported . "House Party has a database of 100,000 names of people who have provided a ...

Microsoft Woos Women
Edge Online - Interactive Entertainment Today — Microsoft has had the attention of core gamers with franchises like Halo and Gears of War, but it's now trying new ways to capture the female market. Over a recent weekend, the company commissioned a service called House Party to send free Xbox 360 packages, valued at around $150, to 1,000 women across the U.S. who agreed to invite at least 10 friends or relatives over for a party, a USA Today report said. Microsoft's director of interactive entertainment business global platforms Heather Snavely said, "We've sold 20 million consoles to date globally since we launched three ...

Microsoft Commands Moms to Host Girlie 360 Parties
Kombo.com — ... the new services, which also require broadband Internet service and subscriptions to Netflix and Xbox Live, a service that offers social-networking activities and game play with friends in other cities. They got an Xbox party pack of freebies that included microwaveable popcorn, Xbox trivia game Scene It? Box Office Smash, an Xbox universal media remote control, a three-month subscription to Xbox Live, and 1,600 Xbox Live points (used for game, movie and TV show purchases)." -- USAToday They're clearly aiming at that market of older women that the Wii has garnered so well. My ...

MS sponsors family friendly Xbox house parties
Joystiq [Xbox] — ... In an effort to expand the Xbox 360's target demographic, recently Microsoft hired House Party, a marketing company that sets up house gatherings, to promote the Xbox and market its products. Word of mouth style. Around 1,000 pre-screened ...

Microsoft Sponsors Family Friendly Xbox 360 House Parties
Planet Xbox 360 — ... for opening their homes to at least 10 friends or relatives. "It's cool because the kids in my school were like 'oooh,' " says Aimee Maldonado, 40, a guidance counselor at a high school in Yonkers, N.Y. "They think I'm so cool." She was among the first 10,000 people in the U.S. to try a batch of new Xbox Live Internet-based games and services, which include streaming video, movie rentals from Netflix, as well as photo-sharing and other social-networking features and shopping. [SOURCE]

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