Analyst Cuts DJ Hero Sales Predictions in Half
1UP RSS feed —
Echoing Red Octane's own initial sales expectations for DJ Hero, Cowen and Company analyst Doug Creutz has foreseen a slow start for the Guitar Hero spin-off. In fact, after speaking with retailers about low preorder activity, he's sliced his original sales estimates in half.
Speaking with Edge Online, Creutz explained his prediction:
"On DJ Hero, despite some recent positive ...
Analyst Slashes DJ Hero Sales Projections [Analysis]
Kotaku —
... a huge success, but expects it to do so over the course of several sequels. These numbers make sense to me. While Guitar Hero and Rock Band have the benefit of recognizable instruments and music, DJ Hero consists of mashups of popular songs performed using a device that not a lot of consumers are familiar with. Just tally up how many times you've seen someone play imaginary guitars or drums or sing into a fake microphone versus how often you see someone air turn-tabling. Analyst: DJ Hero Pre-Order Activity Weak [Edge]
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Analyst says DJ Hero preorder activity weak, reduces sales estimates
That VideoGame Blog —
... is set to be released tomorrow, but according to analyst Doug Creutz, the buzz behind the game is barely audible. After checking retail figures on preorders, Creutz is adjusting his initial predictions of DJ Hero sales. “On DJ Hero, despite some recent positive comments from company management about pre-orders, we remain very cautious about the title’s prospects at launch,” Creutz said. “A survey of online retailers indicates a demand profile that is well below what we would have expected to see just a few ...
Analyst says DJ Hero preorders are weak, sales forecasts slashed
GoNintendo —
... DJ Hero Q4 US unit sales from 1.6 million to 600,000, and we are reducing our first year estimate from 2.5 million to 950,000.” - Cowen and Company analyst Doug Creutz
I don’t think the game is going to be a massive success right out of the gate. Guitar Hero didn’t really hit its stride until about halfway through the second game. I expect DJ Hero to do very well, but it’s going to take some time to build up momentum.
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