mcvuk.com - 3/5/2009
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little king, rising star Big push planned for Little King James Batchelor Today, 9:37am Be first to comment Rising Star's Japanese RPG will debut in Europe first; Road shows planned NEW WII RPG Little King s Story arrival on April 24th is a rare thing a Japanese-developed game that launches in ...
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Rising Star taking Little King's Story on the road
Joystiq [Nintendo] —
Rising Star Games, Marvelous's European publishing partner, has high expectations for Little King's Story. The company plans a large marketing campaign in Europe for the adorable sim/RTS -- the region in which LKS will debut. Rising Star's Yen Hau sees the game as appealing to "'potentially anyone who owns a Wii." In addition to print and online advertising, Rising Star plans a "road show," about which few details are known other than that it will continue through May, when it will finish at the London MCM Expo. ...
Europe to see big marketing push for Little King’s Story, including road shows
GoNintendo —
... King’s Story after this event is a possibility. To reach the mass audience, we are also planning several product demonstration days to non-specialist press. Then there are the in-store campaigns, in which we plan to include both national and indie retailers. We have planned a number of activities which we feel will effectively get the Little King’s Story message across and reinforce Rising Star as the ‘Home of Japanese Games’.” - Rising Star’s product marketing assistant Yen Hau Link This entry was posted on Thursday, March 5th, 2009 at 2:12 pm and is filed under ...
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