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mcvuk.com - 3/9/2009

Download Change4Life ad here | Gaming Industry | News by MCV

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wow...simply wow... this ad should be taken off and sent to the garbage. this ad is very stereotypical of gamers its not even funny. i'd like to see their research, tests, undeniable TRUTH that gaming is the worst thing you could be doing at a childs age, which they are also implying that gamers ...

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mcvuk.com - 3/9/2009

Sony considering legal action over Change4Life ad | Gaming Industry | News by MCV

— mcvuk.com — playstation Sony considering legal action over Change4Life ad Tim Ingham Today, 2:45pm Comments (2) Platform holder 'not... consulted' over use of PlayStation-like controller in controversial promotion MCV understands that Sony Computer Entertainment ... (more) Sony considering legal action over Change4Life ad | ...

Sony

Sega

Atari

Comments vote downundo vote up GameDaily BIZ Features Feed found this 3/9/2009found this

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mcvuk.com - 3/9/2009

Government defends Change4Life ad | Gaming Industry | News by MCV

— mcvuk.com — change4life, government Government defends Change4Life ad Tim Ingham Today, 10:43am Comments (10) 'We're not saying children shouldn't... play games' says Department of Health The Department of Heath has defended its new Change4Life campaign ad to MCV  ... (more) Government defends Change4Life ad | Gaming Industry | ...

Comments vote downundo vote up Joystiq found this 3/9/2009found this

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mcvuk.com - 3/9/2009

Now Atari denounces Change4Life ad | Gaming Industry | News by MCV

— mcvuk.com — MCV is the leading trade news and community site for all professionals working within the UK and... international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which ... (more) Now Atari denounces Change4Life ad | Gaming Industry | ...

Atari

Comments vote downundo vote up Joystiq found this 3/9/2009found this

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UK Department of Health sees nothing wrong with ‘Change4Life’ ad, game industry cries foul
GoNintendo — ... and lack of physical activity.” - Department of Heath spokesperson This is turning out to be quite the war. What started off strongly on Friday has now gotten major attention on Monday. We’ve already posted a pair of press releases concerning the ad, and today we see a bunch of game devs/pubs speaking out against the ad. Codemasters, Konami , Future Publishing , Atari and SEGA have all spoken out against the game, with much more support to come. You can check out the full ad here. Link Posted March 9th, 2009 at 2:56 pm | News by ...

UK Game Biz Types Speak Out Against "Early Death" Ad
GamePolitics News — ... agency. For its part, the Department of Health defended the ad: We are not saying that children shouldn't play computer games or eat treats, but parents and children need to be aware of the benefits of a balanced diet and an active lifestyle. The activities portrayed are examples of poor diet and lack of physical activity. You can grab a hi-res version of the controversial Change4Life advertisement here.   Via: MCV   -Reporting from San Diego, ...