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kotaku.com - 2/7/2009

Electronic Arts Won't Run From Risk [Well Played]

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Despite the cuts, despite the layoffs, despite the economic apocalypse, Electronic Arts will continue to take chances with its upcoming games. That was the message Electronic Arts CEO John Riccitiello delivered to the more than 9,000 employees earlier this week at the company's annual town ...

Blog Reactions

GoNintendo:  EA still willing to risk business on new ideas

That VideoGame Blog:  EA will take their chances in 2009

Edge Online - Interactive Entertainment Today:  EA Insists on Taking Risks

GameDaily BIZ Features Feed:  EA Won't Shy Away from Risk

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joystiq.com - 2/3/2009

Ludlum estate on EA vs. Activision: 'We're dealing with grown ups now'

— joystiq.com — Variety is reporting more details on Electronic Arts' recent 10 year acquisition of the Robert Ludlum estate license , which grants the company rights to create games based on the Bourne novels, among other things. According to Ludlum estate CEO ... (more) Ludlum estate on EA vs. Activision: 'We're dealing with ...

Activision

Electronic Arts

Vs.

John Riccitiello

Comments vote downundo vote up GoNintendo found this 2/3/2009found this

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kotaku.com - 2/5/2009

Mixed Martial Arts Title, New Shooter In Works At EA? [Rumor]

— kotaku.com — Electronic Arts has been on a roll lately, churning out quite a selection of new and innovative titles over the past year. Sure it cost them, but building a new franchise isn't cheap and at least some of their investments look like they will be ... (more) Mixed Martial Arts Title, New Shooter In Works At EA? ...

Electronic Arts

Mirror's Edge

Comments vote downundo vote up GoNintendo found this 2/5/2009found this

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EA still willing to risk business on new ideas
GoNintendo — ... any given moment, in an operation as big as EA worldwide, there are a whole lot of people with a whole lot of ideas and they are given a bit of money to flesh them out. Some will work, some won’t. There will be projects that will be killed no matter the economy.” - Jeff Brown Vice President of Communications Electronic Arts I am glad to see that EA hasn’t been discouraged by what happened to them last year. Pushing for quality is the right way to go…you just have to see it through. Link This entry was posted on Friday, February 6th, 2009 at 9:40 pm and is filed under ...

EA will take their chances in 2009
That VideoGame Blog — ... and hits for their recent financial quarter, EA will continue using the philosophy it used in 2008. “We can take risks because we are pretty sure our blockbusters are going to generate good revenue that allow us some cushion,” Vice President of Communications, Jeff Brown, told Kotaku. “So we’re not living hand to mouth.” Brown also expanded on the notion that larger companies like EA and Activision have to opportunities to take risks, whereas smaller developers don’t. ...

EA Insists on Taking Risks
Edge Online - Interactive Entertainment Today — EA will pursue the development of new IP and continue to take risks with original titles in the years ahead. That was the sentiment of the company s vice president of communications, Jeff Brown. Speaking to news site Kotaku , Brown insisted that EA s broad game portfolio is a key factor in the company s push for fresh content. We can take risks because we are pretty sure our blockbusters are going to generate good revenue that allow us some cushion, he said. So we're not living hand to mouth. Brown s outlook mirrors that of the EA CEO John Riccitiello, who last week ...

EA Won't Shy Away from Risk
GameDaily BIZ Features Feed — ... , losing $641 million, causing the company to expand its layoffs to 1,100 and close more facilities. While EA chief executive John Riccitiello acknowledged that a number of titles underperformed, the disappointing results won't stop EA from taking risks and trying to innovate, according to Jeff Brown, Vice President of Communications. Speaking to Kotaku , Brown commented, "We can take risks because we are pretty sure our blockbusters are going to generate good revenue that allow us some cushion. So we're not living hand to mouth." And to EA's credit, the publisher has been ...