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Expect DJ Hero to have “slower” initial sales, says Huang
vg247.com - 10/24/2009
Expect DJ Hero to have “slower” initial sales, says Huang
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Guitar Hero co-founder Kai Huang, speaking recently on a panel at the PLAY Digital Media Conference in Berkeley, has said that Activision is not expecting DJ Hero to show blockbuster sales straight off the bat. “We’re not expecting a typical videogame curve where you sell the ...
gamesindustry.biz - 30 days ago
News: DJ Hero demand "well below" expectations
— gamesindustry.biz — Demand for Activision's DJ Hero in the US is "well below" expectations for the game to become... even a modest success, according to analyst Doug Creutz of Cowan and Company. The company ... (more) News: DJ Hero demand "well below" expectations

Comments vote down Destructoid found this 30 days agofound this
uk.ps2.ign.com - 10/24/2009
Activision: Initial DJ Hero Sales Might Be Slow
— uk.ps2.ign.com — October 23, 2009 - Activision's newest upcoming music title, DJ Hero , has a lot to live... up to. After releasing several successful iterations of the Guitar Hero franchise, the publisher decided to try something new by releasing a DJ-based game using a ... (more) Activision: Initial DJ Hero Sales Might Be Slow

Comments vote down 1UP RSS feed found this 10/24/2009found this
next-gen.biz - 30 days ago
Analyst: DJ Hero Pre-Order Activity Weak
— next-gen.biz — Cowen and Company analyst Doug Creutz has lowered his US sales estimates for DJ Hero by over... 50 per cent after retail channel checks indicated “weak pre-order activity” for the game. Officially announced in May and due for release ... (more) Analyst: DJ Hero Pre-Order Activity Weak

Comments vote down 1UP RSS feed found this 30 days agofound this

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1UP RSS feed:  Activision Says DJ Hero Sales May Start Slowly

Joystiq:  Guitar Hero co-founder expects DJ Hero to have slower initial sales

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Blog Reactions

Activision Says DJ Hero Sales May Start Slowly
1UP RSS feed — ... to IGN, Red Octane co-founder Kai Huang said they expect DJ Hero sales to start slowly and build momentum over time (via VG247). ...

Guitar Hero co-founder expects DJ Hero to have slower initial sales
Joystiq — ... in Berkeley. Huang mentioned that while overall sales will be bolstered by the Hero part of the game's moniker, the DJ portion may scare potential players off -- causing Activision to focus on in-store demos to push the product on passersby. If we were unenlightened of DJ Hero's existence, we'd probably be snared by the siren call of the demo unit's mash-up of "Hollaback Girl" and "Give it to Me." Curse you, Stefani/James! [Via VG247] Guitar Hero co-founder expects DJ Hero to have slower initial sales ...

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