Follow GamerBlips on Twitter
Wii Sales Driven by Women and Girls, says Ubisoft
GameDaily BIZ Features Feed —
... have both reported increased use of games, particularly among teenaged girls and older women. Now, Tulsa World is reporting that game usage among girls has increased from 50 percent in 2006 to 57 percent in 2008. Ann Hamilton, a senior brand manager with game publisher Ubisoft, believes that specifically crafted products and the Wii have led to this increase. "What's driving the Wii sales is the use of Wii by women, girls and families," Hamilton said. "It's a really female-driven platform." Ubisoft has two brands devoted specifically to girls: Imagine allows girls to ...
Ubisoft says Wii a 'female-driven platform'
Joystiq [Nintendo] —
Filed under: News
Gaming is becoming more and more popular, thanks to ever-increasing sales of the DS and Wii, and that means new gamers. A large portion of these gamers are of the female variety, and Ubisoft says a lot of them are flocking to the Wii and DS. "What's driving the Wii sales is the use of Wii by women, girls and ...
"Wii Is Driven By Girls And Women" [Ubisoft]
Kotaku —
... I know that, you know that, and even Tim Curry knows that. But what's more, publisher Ubisoft says, females drive the Nintendo Wii. According to Ann Hamilton, senior brand manager with game publisher Ubisoft, "What's driving the Wii sales is the use of Wii by women, girls and families... It's a really female-driven platform." A female driven platform? Look at the console's sales figures. Ubisoft, we think you mean, it's a human driven platform. Game industry finally notices girls [Tulsa World via Endsights]
...
Wii is for the ladies, not the mens
That VideoGame Blog —
Did you know that an adorable otter pup was born at the Oklahoma Aquarium this past September? It’s really cute. I just saw an ad for it over at the Tulsa World website while I was reading about how the Wii is truly a female geared platform. It can’t even open its eyes to see the wonderful world we live in where, according to ...
Ubisoft: "Wii is a Female-Driven Platform"
Kombo.com —
... Hamilton said Imagine and Ener-G. The 16 titles from Imagine allow girls to role-play in real-life activities, including fashion, interior design, baby-sitting, even acting. Ener-G was launched most recently as the first-ever sports line in video games for girls. "Girls wanted sports games to play, as well," such as gymnastics and horseback riding, Hamilton said. Ubisoft has a cheerleading game coming out in February and a figure-skating game in March, both on Nintendo DS. -- Tulsa World Hamilton adds that such games are great for socialization, too, noting that while the ...
Ubisoft: Wii is, like, totally driven by girls
Joystiq —
Filed under: Culture, Business
Nintendo's crusade to wrap casual and non-gamers alike into the gaming fold has drawn the attention of the Sooner State, with the Tulsa World reporting that the Wii's unstoppable sales have much to do with the gaming habits of the fairer sex. Specifically, Ubisoft's senior brand manager Ann Hamilton ...
![MTV: Rock Band Network To Be Fully Launched In Early 2010 [Rock Band]](http://images.dailyradar.com/media/uploads/gamer/story_preview/2009/11/26/mtv_rock_band_network_to_be_fully_launched_in_earl.jpg){kind=small}
