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Sad to have missed this. RT @mathewkumar Coverage of Yannis Mallat's keynote at GameOn: Finance yesterday, at @edgeonline- http://tr.im/DuNQ 10/29/2009 |
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Ubisoft's Yannis Mallat re-emphasises focus on innovation at GameON Finance conference: http://tinyurl.com/yk2q7gs 10/29/2009 |
Ubisoft explains how to create a ‘breakthrough’ experience
GoNintendo —
“How do we define a breakthrough? We narrowed it down as a unique innovation that leads to a new way to play. It can’t leave the player indifferent. This gate wasn’t added by our creative talents. It was a business decision, as we realize that a breakthrough is the single factor that defines success. The ‘breakthrough gate’ is an entirely formalized stage, and the most important part of the process.” - Yannis Mallat, CEO of Ubisoft
I’d have to say that Ubisoft is one of my favorite developers right now, even if they are milking the Petz and Imagine brands. At least they’re trying some unique and ...
3rd Round of Financing
Reality Panic —
The third iteration of GameON:Finance had a clear emerging business models angle to discussions. Much of the talk centered on alternate monetization schemes, much more so than how to successfully pitch your idea to a publisher.
Also, new to this year’s program, were funding case studies. Three different developers gave quick blasts on how they were funded and the challenges they overcame, before diving into room-wide discussion. And the complimentary public and private funding panels gave greater insight into risk mitigation and investment strategies from different types of investors.
Given that more so than ever, studios ...
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