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casualgaming.biz - 3/4/2009

INTERVIEW: John Yamamoto, Square Enix | Casual games | News by Casualgaming.biz

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CasualGaming.biz: Lots of publishers are turning their attention to the casual and female orientated games market. Why do you think this is? John Yamamoto: Nintendo has been instrumental in growing this market and creating opportunities for publishers to attract new audiences. If entertainment ...

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kotaku.com - 3/6/2009

Square Enix Execs Take Self-Imposed Pay Cut [Imperial Hot]

— kotaku.com — Financial forecasts slashed , stocks plunging . Times are hard for Japanese role-playing-game maker Square Enix .... While some other execs might pass the buck and make cuts everywhere except for their own salaries, Square Enix's Yoichi Wada is not ... (more) Square Enix Execs Take Self-Imposed Pay Cut [Imperial Hot]

Square Enix

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1up.com - 3/5/2009

Square Enix Will Continue Testing Casual Gaming Waters

— 1up.com — Square Enix is still known for its roleplaying games, but it's stretching out. Testing the waters. And... that means games like My Pet Shop and the iPhone's Crystal ... (more) Square Enix Will Continue Testing Casual Gaming Waters

Square Enix

Taito

Space Invaders

Wright Will

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thatvideogameblog.com - 3/8/2009

Square Enix still working on a new MMORPG

— thatvideogameblog.com — If there were two things that people thought wouldn’t go together, it would have been Final Fantasy... and the word MMO. That was proven false in 2002 with the release of Final Fantasy XI , a bold attempt by Square Enix to put the Final Fantasy world into an MMO format. Too bad that it ... (more) Square Enix still working on a new MMORPG

Square Enix

Final Fantasy XI

Final Fantasy

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Square Enix Interested in XBLA, PSN and WiiWare
GameDaily BIZ Features Feed — Speaking to CasualGaming.biz , president and CEO of Square Enix USA John Yamamoto spoke about his company's interests in the casual gaming market. He expressed his interest in growing Square Enix's market share by tapping into new audiences. Not only does Yamamoto see more titles like My Pet Shop on DS being released by Square Enix in the future, but he also sees big potential in different downloadable mediums. "There is a large audience for casual titles that is growing all the time, we see other viable routes to this audience," said Yamamoto. "Not just via conventional ...

Sqaure-Enix - Nintendo has been instrumental in building casual market, Square-Enix looking into more casual WiiWare titles
GoNintendo — ... games, television, books or music – should be able to adapt and evolve to appeal to new audiences. CG.biz : What potential do you foresee for the casual and girl games market overall? JM : There is a large audience for casual titles that is growing all the time, we see other viable routes to this audience. Not just via conventional hardware but via Live Arcade, PlayStation Network and the WiiWare channel. We are very interested in providing casual titles through these channels. Full interview here This entry was posted on Wednesday, March 4th, 2009 at 3:37 pm and is filed ...

Square Enix dabbles in casual, still expects more money from core
Joystiq — ... In a recent interview with CasualGaming.biz, Square Enix CEO John Yamamoto expressed that the company's recent entry into the casual market is an attempt to stay flexible and get a piece of the growing pie. The publisher, best known for RPG series like ...

Casual Gamer Chick: Square Enix Trying Casual Games Out
Casual Game Blogs — ... “Square Enix continues to be known first and foremost for RPGS, but as any industry evolves you have to remain flexible, and the acquisition of Taito a few years ago has given us access to a wealth of quality games aimed at a more casual audience, along with other games Square Enix is developing for this market,” North American Square Enix CEO John Yamamoto told Casualgaming.biz. ...