Sony: Any Regrets On Blu-Ray, PS3 Launch? [Kaz Hirai]
Kotaku —
... "Looking back if we could have done it again we probably would have not gone for the simultaneous worldwide launch," Hirai said. The exec pointed out that it's not so much how a console starts, but how it finishes — take the PS2, for example. "For other consoles which have a five year life cycle it is much easier to judge performance after two years," said Hirai. "But for us, with the 10 year life cycle we have, it is premature to judge after such a short time." Interview: Playstation boss Kaz Hirai [Games Blog]
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Sony Says Casual Audience Is Fickle, Not Enough To Support A Platform
1UP RSS feed —
... Talking about whether PS3 should focus on the so-called "core gamer," Hirai told the Guardian Games Blog, "If you go mainstream too quickly and don't support the core gaming audience then you lack the pillar to support your platform. Without this pillar you end up with a fickle audience that might be big but will probably move on." ...
Kaz Hirai Discusses Inclusion of Blu-ray in PS3, What He Might Have Done Differently at Launch
Kombo.com —
... into its life cycle and not know what the next eight years would hold it would have been premature to judge. For other consoles which have a five year life cycle it is much easier to judge performance after two years. But for us, with the 10 year life cycle we have, it is premature to judge after such a short time." You can find the interview in full, in which he also discusses the idea of PlayStation 3 going download-only, underused features of the PS3 and PSP, and plenty more in The Guardian's interview . My other favorite question? "Do you feel aggrieved about Singstar ...
Sony: Rivals “Looking At A Five Year Lifecycle”
Edge Online - Interactive Entertainment Today —
Sony Computer Entertainment president Kaz Hirai says that rival platform holders Microsoft and Nintendo have approached the current console generation with a five year lifecycle in mind. Hirai also told the Guardian that a focus on attracting mainstream consumers at the expense of core gamers early in a system s lifecycle could backfire over an extended period of time. The PS3 is only a quarter way through a ten-year life cycle. So we want to make sure that we are supporting and exciting the core gamers, he said. That's not to say we're not doing anything to expand the ...
Sony: Rivals “Looking At A Five Year Life Lifecycle”
Edge Online - Interactive Entertainment Today —
Sony Computer Entertainment president Kaz Hirai says that rival platform holders Microsoft and Nintendo have approached the current console generation with a five year lifecycle in mind. Hirai also told the Guardian that a focus on attracting mainstream consumers at the expense of core gamers early in a system s lifecycle could backfire over an extended period of time. The PS3 is only a quarter way through a ten-year life cycle. So we want to make sure that we are supporting and exciting the core gamers, he said. That's not to say we're not doing anything to expand the ...
Sony: We Don't Regret Blu-Ray
G4 TV - TheFeed —
... $600 launch price point and the bad feelings it engendered.
Lack of games: Sure, now there's some exclusives that everyone wants to play, but it's been, what, over two years since launch.
Loss of exclusives: Tekken, Final Fantasy, GTA (at least timed exclusives.) Ouch, man.
Yes, I could make just as long a list for the 360... feel free to fill it in the comment section.
Source
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The Smartest PlayStation Executive Quote I've Seen In A Long Time [PS3]
Kotaku —
... that might be big but will probably move on. Why? Because I agree 100% with the man. It's been my biggest fear/concern for Nintendo for a while now that when the wind changes - and one day, it will - they'll be left without that "pillar", and fall flat on their faces. People often make fun of Sony for going on and on about a "ten year lifespan" for the PS3, but the tale of the tortoise and the hare has been told and re-told for a reason. Interview: Playstation boss Kaz Hirai [The Guardian]
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New Purple PSP Aimed At Girl Gamers
Edge Online - Interactive Entertainment Today —
... Tomatis, European marketing manager at SCEE. SCE president Kaz Hirai first announced last week at E3 that a new Hannah Montana title would be bundled with PSP. We've sold nearly 52 million units of PSP worldwide and clearly we have engaged with the core gaming audience. But to grow the market we do need to attract more casual or light games players to expand the install base even further. So we hope announcements like the Hannah Montana PSP will really help here, he told the Guardian . SCEE also recently ...
Insightful interview with Kaz Hirai.
PS3 Blog and Community | PS3Blog.net —
... An interesting article with Kaz Hirai has been conducted by UK newspaper The Guardian. It also contains one of the best quotes i have ever heard from a video game company executive; ...
Sony CEO Kaz Hirai Says Core Gamers Should Be Served Before The Mainstream
G4 TV - TheFeed —
... , and its unnamed motion controller. However, Sony feels that it's important to start with the core audience and build out. In a recent interview with The Guardian, Sony Computer Entertainment CEO Kaz Hirai said: ...
Best of the Week: June 8th – June 12th, 2009
Binge Gamer Dot Net —
... Richard Ham tells you why Brink is better than college – Machinima
Tim Shafer is better than you, slightly crazy – Joystiq
Tomonobu Itagaki is back, and ready to skewer all comers once more – 1UP
Muramasa was a pleasant surprise this year, and here is why - Joystiq
Kaz Hirai explains why Sony is set-up for long-term success – Guardian
Depending on who you ask, Silent Hill: Shattered Memories either is or is not ...




