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gamasutra.com - 12/4/2008
Microsoft Admits To 2009 Sales Concerns
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The game industry has proven recession resistance / recession proof for the last 10+ years of ups and downs. Xbox 360's recent sales surge are purely due to massive price cuts. Right now you can get a brand new, non-refurb 360 from dell for 160 bucks. Who can deny that kind of a price for what ...

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G4 TV - TheFeed:  Microsoft Has Profit Concerns for 2009

The Escapist : Latest News:  Microsoft VP Predicts Tough Times Ahead

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Microsoft Has Profit Concerns for 2009
G4 TV - TheFeed — ... Shane Kim, vice president of strategy and business development for their games business, doesn't think the 20% growth that they enjoyed in 2008 will happen again in 2009. Some analysts believe the games industry is one market that is "recession-resistant." However, Kim says Microsoft is bracing itself for "tough times" ahead, with an objective to "deliver [the] most entertainment value for the dollar." Source

Microsoft VP Predicts Tough Times Ahead
The Escapist : Latest News — ... As a result, Kim said Microsoft is getting ready for "tough times" and looking for ways to reduce costs in the months ahead. "A big objective for us is to deliver most entertainment value for the dollar," he said. It may sound like a common-sense approach but it could become particularly relevant if the economy continues to tank after the holiday, particularly in light of the fact that while the 360 may have beaten the PS3 on Black Friday, the Wii easily trounced them both. via: Gamasutra

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