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Microsoft "Cautiously Optimistic" About Its 2009 [Xbox 360]
Kotaku — ... senior VP of the Interactive Entertainment Business at Microsoft, said the same thing in the Black Friday statement. But we imagined the reality of it all peppered with plenty of "in your face!" finger pointing and corporate chest bumps. Mr. Kim isn't counting on 2008-style growth for the Xbox 360, adding "Who knows, maybe flat performance will be considered a remarkable achievement." Ugh. How are we going to make engrossing headlines out of "flat performance," Shane? Microsoft cautiously optimistic about Xbox sales [Reuters] ...

Microsoft Wary Amidst Economic Uncertainty
Edge Online - Interactive Entertainment Today — ... and increased hardware uptake following a September price cut, but the company isn't completely certain about sales growth next year amidst continuing economic downturn. Shane Kim, VP of strategy and business development for Microsoft's Interactive Entertainment Business told Reuters Wednesday he's "cautiously optimistic" about Xbox 360 sales during the holiday shopping season. The company is formulating ways to cut costs in the year ahead. "A big objective for us is to deliver most entertainment value for the dollar," he said. Game companies and analysts seem to agree that ...

Microsoft preps for 'tough times' in 2009
Joystiq [Xbox] — ... Chatting with Reuters, Microsoft's big man Shane Kim is optimistic about holiday sales but warns that next year, the Xbox and the games industry as a whole may experience "tough times." "While they [consumers] may cut back on large ...

Microsoft Preparing for 'Tough Times,' Remains 'Cautiously Optimistic' on Xbox
GameDaily BIZ Features Feed — ... ) despite economic concerns, Microsoft is still a bit wary of its video game business possibly slowing down this holiday season. Speaking at the Reuters Media Summit in New York, Shane Kim, Microsoft's vice president of strategy and business development for interactive entertainment, said Microsoft is currently "cautiously optimistic." While 2008 has been a stellar year, and the game industry is on pace to see growth of 20 percent, 2009 could be a different story if the economy worsens. "Who knows, maybe flat performance will be considered a remarkable achievement," warned ...

Microsoft VP Predicts Tough Times Ahead
The Escapist : Latest News — ... in September has also resulted in a surge in European sales, almost doubling year-over-year figures. But 2009 could be a different story, Kim said in an interview with Reuters . Microsoft's vice president of strategy and business development for its interactive entertainment business said that despite a projected 20 percent growth in the industry in 2008, the failing economy has led to dramatically reduced expectations for next year. "Who knows, maybe flat performance will be considered a remarkable achievement," he said. "It's difficult to predict the future." He did note, ...

Microsoft optimistic as Xbox 360 has record Euro month; Sony claims overall lead
Joystiq — ... Kim prayed aloud. Amen? Meanwhile, Sony shucked word of Microsoft's dominant November and took a thunderous lead in the back-and-forth shouting match for the European crown. "I am confident that in PAL territories our installed base is 300,000 units ahead of Xbox 360," SCEE president David Reeves insisted to MCV, adding, "No we are not going to go down in price; neither are we going to go down in price on PS3 in spring time either." So there. Source - Microsoft cautiously optimistic about Xbox sales [Reuters] Source - Xbox 360 enjoys highest sales ...