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gamepolitics.com - 6/21/2009

EA'S Peter Moore Challenges Obama

— gamepolitics.com — When President Obama linked video games to a sedentary lifestyle in a speech to the American Medical... Association last week, Peter Moore sensed a marketing opportunity. On Friday the EA Sports boss posted a "challenge" to Obama on his ... (more) EA'S Peter Moore Challenges Obama

Peter Moore

EA Sports Active

Wii

Electronic Arts

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reuters.com - 6/26/2009

Health games become serious business | Technology

— reuters.com — John Gaudiosi RALEIGH, North Carolina (Reuters) - Videogames were once blamed for rising obesity rates but are... now being championed by the medical industry and for use by government departments for their health benefits. Games like Electronic Arts' ... (more) Health games become serious business | Technology

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EA Sports Active

Wii Fit

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gamasutra.com - 6/19/2009

News - Saling The World: Ghostbusters Tops U.S. Xbox 360 Charts

— gamasutra.com — Gamasutra's weekly column, "Saling The World", covers the top five sellers for every available platform in the... United States, Japan, and Europe, providing an important update of sales patterns worldwide. This week's charts, with data taken from June ... (more) News - Saling The World: Ghostbusters Tops U.S. Xbox 360 ...

Xbox 360

Ghostbusters The Video Game

Nintendo

Wii

Wii Fit

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EA'S Peter Moore Challenges Obama
GamePolitics News — ... On Friday the EA Sports boss posted a "challenge" to Obama on his official blog. As you might guess, there's an EA product involved: ...

Peter Moore Challenges Obama to a Fitness-Off [Shameless Self Promotion]
Kotaku — President Obama again referred to video games as a family-life negative in his Father's Day message. But Peter Moore - grabbing for publicity - challenges him to drop the rhetoric and see what they offer. Moore, the EA Sports honcho, was motivated to pose a 30-day EA Sports Active Challenge by Obama's recent comments to the American Medical Association. And a need to sell more EA Sports Active. Much of Moore's post reads like a press release, but he's probably right about this: "I'd be willing to bet there are more consoles getting ...

Peter Moore Issues Fitness Challenge to President Obama
1UP RSS feed — ... While stressing for more personal responsibility when it comes to health care, President Obama remarked that, "It means going for a run or hitting the gym, and raising our children to step away from the video games and spend more time playing outside." And while Moore writes in his blog post that he applauds "the President urging Americans to get off the couch and get active," he also sees an opportunity for a great plug. ...

Peter Moore Challenges Barack Obama
Edge Online - Interactive Entertainment Today — ... Obama in which the US president said kids should be spending more time outside exercising instead of playing games. Speaking on health care reform last week at the annual meeting of the American Medical Association, Obama said: "It means going for a run or hitting the gym, and raising our children to step away from the videogames and spend more time playing outside." Defending the game business and promoting the company s recently released exercise title EA Sports Active , Moore responded : Of course, I can t resist pointing out that while I ve always wholeheartedly ...

Moore calls out Obama to try EA Sports Active
That VideoGame Blog — ... Well, it wasn’t just gamers who took it personally. EA Sport’s Peter Moore also chimed in on the President’s advice (via his blog) by cheekily suggesting Obama tries EA Sports Active and jokingly claims “I guarantee you’ll need aides saying ‘Yes You Can!’ to finish your first workout.” ...

Peter Moore Issues Fitness Challenge to Obama
The Escapist : Latest News — ... outside." But them's is fightin' words in the eyes of Moore, who said that while he "applauds" the President for urging Americans to become more active, "it may be time for the President and his family to put their Wii to good use and fire up the 30-Day Challenge with EA Sports Active ." "I know he's in pretty good shape, but I guarantee the President wouldn't look quite so smooth walking across the White House lawn to Marine One the morning after his first session," Moore wrote on his blog . "Mr. President, here is my challenge to you: Try EA Sports Active and I guarantee ...

Obama Disses Video games. Peter Moore Responds
G4 TV - TheFeed — ... of preventative health care, saying it: "means going for a run or hitting the gym, and raising our children to step away from the video games and spend more time playing outside." I'm totally in favor of kids both doing homework and playing outside (as long as I don't have to participate in either), but I don't think video games and good grade/health are mutually exclusive. Neither does EA Sports head Peter Moore. Moore, on EA's website, threw down a challenge to the leader of the free world, posting: It may ...