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News: DJ Hero demand "well below" expectations
Demand for Activision's DJ Hero in the US is "well below" expectations for the game to become even a modest success, according to analyst Doug Creutz of Cowan and Company. The company believes that the slow down in sales of music ...
Analyst: DJ Hero Pre-Order Activity Weak
next-gen.biz — Cowen and Company analyst Doug Creutz has lowered his US sales estimates for DJ Hero by over... 50 per cent after retail channel checks indicated “weak pre-order activity” for the game. Officially announced in May and due for release ... (more) Analyst: DJ Hero Pre-Order Activity Weak
Activision: Initial DJ Hero Sales Might Be Slow
uk.ps2.ign.com — October 23, 2009 - Activision's newest upcoming music title, DJ Hero , has a lot to live... up to. After releasing several successful iterations of the Guitar Hero franchise, the publisher decided to try something new by releasing a DJ-based game using a ... (more) Activision: Initial DJ Hero Sales Might Be Slow
DJ Hero DLC Interview
DJ Hero DLC Interview
xboxlive.ign.com — October 28, 2009 - DJ Hero comes with a staggering 93 songs to scratch on disc, but... additional tracks are already here for download. Tomorrow, October 29, DJ heroes on the Xbox 360 and PlayStation 3 will be able to download two new mixes: These ... (more) DJ Hero DLC Interview
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Analyst: DJ Hero demand is well below expectations
Destructoid — ... It's got the "Hero" name and is being backed by the Activision marketing machine, but analyst Doug Creutz of Cowan and Company believes DJ Hero is not setting the world afire as one might expect. The latest addition to the plastic toy instrument genre is said to be suffering from an alleged slowdown in music game sales, something that not even Daft Punk can counteract. ...

Analyst Says DJ Hero Demand "Well Below" Expectations
The Escapist : Latest News — ... "We still believe that DJ Hero will be an important part of Activision Blizzard's music franchise strategy, but we think it may take a few versions of the game for it to reach its full market potential (similar to the original Guitar Hero )," he noted. And it's not just DJ Hero that's suffering: After a rough September, Creutz cut his 2009 combined sales estimate for DJ Hero , Guitar Hero and Band Hero by more than half, from $408 million to $199 million. Source: GamesIndustry

Analyst: DJ Hero Demand Below Expectations
G4 TV - TheFeed — ... appeal of "DJ" music all could add up to slow sales of this title. Which is a shame, honestly. From what I've seen, it's a rad game. DJ Hero hits shelves tomorrow; and while this is far from a random sampling, I'd be curious how many of you plan on picking it up or asking for it for Kwanzaa. Answer in the comment section.... although I'll take disinterest in this entire post as a "no" vote.</exclude> Source ...

DJ Hero
Dubious Quality — DJ Hero ships tomorrow, and like I said a few weeks ago, I think the game will be a critical sucess and a significant commercial failure, at least in the U.S. Analysts have been scrambling to cut back their estimates, like this guy: ...

The Bender Podcast – Episode 008 – GameX, MW2 promoting Terrorism, and DSi for Old People
Binge Gamer Dot Net — ... and after, feel as though you were there as we tell our tales. NEWS: -Leaked Call of Duty: Modern Warfare 2 Footage is Osama bin Laden Approved -Nintendo Reveals Redesigned DSi -Bayonetta Gets North American Release Date -PS3 Owners Can Own Bayonetta Before Anyone Else -Netflix Coming to PS3 (PS3 Disc Required For a Limited Time) -DJ Hero Being Met with Resounding ‘Meh’ -Roger Daltrey Kinda, Sorta Confirms The Who: Rock Band ...

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kotaku.com 9/30/2009 — While Guitar Hero is a license to print money, DJ Hero is less of a sure bet. For all we know, it may stink up the joint! That's not bothering Activision, though, as they're already looking for more developers. More developers, and more artists.  ...
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Exec isn't sure about opening numbers Perhaps in an attempt to moderate expectations, RedOctane boss Kai Huang has said that sales of DJ Hero may begin slowly following the new music game's launch - this, despite Activision ...
Activision Predicts Slow Initial Sales For DJ HeroKombo.com 10/26/2009
In just a mere two days, DJ Hero will be released. With that being said, how well do you think it will sell? At the PLAY Digital Media Conference, Guitar Hero co-founder Kai Huang spoke about the company's expectations for the game this upcoming ...
Shippin' Out Oct. 25-31: DJ Hero, GTAIV: Gay Tony, Tekken 6, Forza 3, Ratchet & ClankGamespot Recent Updates [News] 10/26/2009
Activision spins out turntable-equipped rhythm game, along with Rockstar's second 360-only add-on and Episodes from Liberty City; Namco Bandai fighter, Microsoft racer, and Sony platformer also launching.
DJ Hero preorders indicate weak sales - AnalystGamespot Recent Updates [News] 10/26/2009
Cowen and Company's Doug Creutz cuts sales projections for Activision's latest rhythm game by 61%, citing online demand that is "well below" expectations.
Analyst: Deflating Music Genre To Play Flat Notes For ActivisionGamasutra News 10/26/2009
Sales of Beatles: Rock Band and Guitar Hero 5 fell far short of expectations, and now one analyst says weakening numbers may mean the music genre might be faltering -- and less able to play hero for Activision's revenues. Pre-orders for Activision's ...