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Blue's News:  Developer Pirates Its Own Game

The Escapist : Latest News:  Developer Leaks Own Game to Pirates

Gamer Limit:  RedLynx pirated Trials PC all by themselves

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Big Download Blog:  Developer deliberately sent its PC game to pirate sites

Destructoid:  Trials developer put game up on torrent sites

Kotaku:  Trials Dev Pirated Its Own Game to Drive Interest [Piracy]

Joystiq:  Trials developer put its own game on torrent sites for marketing

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http://bit.ly/27Z5d8 15 days ago

an interesting way to use piracy as advertising... i'm really curious about its effectiveness http://tinyurl.com/ycf9fyv 15 days ago

RT Finnish RedLynx "We put Trials PC game on torrent sites" (via gamesindustry.biz) http://bit.ly/1HbfR3 #p2p #redlynx #torrent #games 16 days ago

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Developer Pirates Its Own Game
Blue's News — GamesIndustry.biz has sort of a man-bites-dog story, reporting that developer RedLynx leaked their own game Trials to torrent sites on the day of its release as an unusual bit of guerilla promotion. The version they uploaded was missing one major component, support for leaderboards, as their hope was that users of the "pirated" version would enjoy the game enough to "upgrade" to the retail version of the game. They offer the following quote made by RedLynx CEO Tero Virtala at a panel discussion: "Piracy is here, so how can we take advantage of that? What we did actually, on ...

Developer Leaks Own Game to Pirates
The Escapist : Latest News — ... no advantage for that information to be made public and, conversely, there is a huge possibility for an industry-wide backlash. Maybe Tero Virtala drank a little too much coffee and Red Bull before his panel? Or maybe a software pirate killed the real Tero Virtala, created a life-like Tero Virtala cyborg, and inserted him into the panel at Develop Liverpool unbeknownst its organizers? I leave that up for the gaming community to decide. And finally, Tero Virtala! Best. Name. Ever. via Gamesindustry.biz

RedLynx pirated Trials PC all by themselves
Gamer Limit — ... Asylum recently, and don’t forget the classic Earthbound bootleg cartridge detector that deletes your save file at the last boss!  Cruel, cruel developers. RedLynx was hoping that the pirates would love the game but be so saddened at the denial of being able to top the leaderboards that they would go out and purchase the game legitimately.  Maybe it worked; maybe it didn’t. Still a neat little tidbit of guerrilla marketing. Source: GamesIndustry.biz

Developer deliberately sent its PC game to pirate sites
Big Download Blog — ... While most PC developers dread the thought of their games being pirated on torrent web sites, one game developer actually sent a build of their game to pirates site deliberately. Gamesindusty.biz reports that's exactly what happened to Trials 2: Second ...

Trials developer put game up on torrent sites
Destructoid — ... "Piracy is here, so how can we take advantage of that? What we did actually, on day one, we put that game immediately on all the torrent networks ourselves," said RedLynx CEO Tero Virtala during Develop Liverpool. ...

Trials Dev Pirated Its Own Game to Drive Interest [Piracy]
Kotaku — ... one. "Piracy is here, so how can we take advantage of that? What we did actually, on day one, we put that game immediately on all the torrent networks ourselves," Virtala said at the Develop Liverpool conference. The 150,000 copies the game has sold since its launch matches the number of users with access to the leaderboards, Virtala said, so if the gambit didn't work, at least it didn't hurt. "At least people have not cracked our leaderboards yet," he said. RedLynx: We put Trials PC Game on Torrent Sites [GamesIndustry.biz] ...

Trials developer put its own game on torrent sites for marketing
Joystiq — ... We all know the timeless adage: "If you can't beat them, then think of cleverer ways to entice them, then break down their spirits, showing them the error of their ways, which will ultimately lead to you beating them." Developer RedLynx employed this ...