nydailynews.com - 2/10/2009
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Oren Yaniv DAILY NEWS STAFF WRITER Tuesday, February 10th 2009, 10:12 AM Call them guitar anti-heroes. Recent drug use revelations about Alex Rodriguez and Michael Phelps mean two of the four athletes rocking away in a Guitar Hero commercial may see their endorsement value drop. A-Rod and ...
primotechnology.com - 2/11/2009
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primotechnology.com —
actighgh During its financial conference call today, Activision
announced a new entry in its best-selling music genre...
franchise, Guitar Hero Greatest Hits. President and CEO of Activision Publishing Mike Griffith described the game as containing ...
(more)
Activision Reveals Guitar Hero Greatest Hits
co-optimus.com - 2/17/2009
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co-optimus.com —
I'm going to try to make it through
this news item without calling any Activision CEO's Satan. ...
This will be difficult for me, as it appears that the milking of the Guitar Hero franchise will be strong as ever in 2009. During today's Activision Blizzard conference call, Activision ...
(more)
To No One's Surprise, Guitar Hero Greatest Hits Announced
kotaku.com - 2/5/2009
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kotaku.com —
Activision will once again throw tons of cash
at the Guitar Hero franchise via NASCAR endorsement, as...
it sponsors cars at the Daytona 500 race and beyond promoting "upcoming Guitar Hero titles." One of those titles, Guitar Hero World Tour , will ...
(more)
Guitar Hero Car Repeatedly Turning Left At Daytona 500 ...
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Activision Unworried About Michael Phelps Bong Hit
The Escapist : Latest News —
... -style ads created to promote Activision's hit music game. In this one, Phelps appears alongside admitted steroid cheat Alex Rodriguez, accused rapist Kobe Bryant and Tony Hawk, who hasn't actually been caught doing anything wrong yet. Source: NY Daily News , via ...
Activision: No Plans To Drop Phelps, A-Rod From Guitar Hero Ads [Guitar Hero World Tour]
Kotaku —
... jock band, Kobe Bryant, was also accused of sexual assault back in 2003. While Bryant's accuser never testified in that trial, she eventually settled, an affair that put a tinge of controversy on the NBA player. Activision does say that the Guitar Hero World Tour ads that spoof Risky Business are coming to their end anyway. Good timing, since somebody's bound to find out about Tony Hawk's collection of 8-year old girl skeletons he keeps in his basement. Two Guitar Heroes are with banned [NY Daily News]
...
Activision Has No Plans to Drop Stars from Guitar Hero Ads
Planet Xbox 360 —
... for Activision, developer and publisher of Guitar Hero, said the company has no plans to change its TV campaign, "which is nearing the end" of its run. Sports business consultant Marc Ganis said that while it's "unusual" to have two of four stars of a major product campaign in controversies at the same time, it's not necessarily bad for sales. "The target market for Guitar Hero is younger counterculture youth for whom this kind of behavior is not considered very negative," he said. [SOURCE]
A-Rod, Phelps Being Kept for Guitar Hero World Tour Ads
GameDaily BIZ Features Feed —
By now the entire world has read about Yankees third baseman Alex Rodriguez's confession that he took steroids as well as Olympic swimmer Michael Phelps alleged drug (marijuana) use. These two athletes are featured alongside skateboarding legend Tony Hawk and basketball star Kobe Bryant (once accused of rape) in a commercial for Activision's Guitar Hero World Tour . Despite this controversy, Activision has told the New York Daily News that it has no plans to drop Rodriguez or Phelps from its marketing, "which is nearing the end" of its run. A sports business consultant, ...
'Guitar Hero World Tour', Featuring The Stoner, The Roider, And The Accused Rapist
G4 TV - TheFeed —
... and Olympic multi-medalist Michael Phelps? The ad is still running and its lineup is looking pretty dirty these days. Bryant will carry the taint of being accused of sexual assault for the rest of his life, while Phelps' recent bong adventures and Rodriguez' admission of illegal-substance use have tarnished their respective images. Some people were speculating that Activision would pull the ad and sever its relationships with Phelps and Rodriguez. According to the NY Daily News: ...
Related Content
Rumor / Four more Guitar Hero games coming in 2009
thatvideogameblog.com 3/7/2009 —
We all already know that Guitar Hero: Metallica , Guitar Hero: Greatest Hits and Guitar Hero: Modern Hits are coming out in 2009, but three games under the mega-license isn’t enough for Activision. Sources are saying that there will be four more Guitar Hero music games coming in 2009 ...
More Guitar Hero Toys Coming From McFarlane [Guitar Hero]
kotaku.com 9/11/2008 — Those figures of your "favourite" Guitar Hero "characters" ? They're just the start of Activision and McFarlane's push to sell you more mostly-immobile hunks of Guitar Hero-related plastic. Due for release in January 2009 will be a line of ...
Rock Out with Five New Guitar Hero Games
playstationlifestyle.net 5/8/2009 —
Remember when the CEO of Activision said that they only wanted franchises that they can exploit on a yearly basis or more? Well, he certainly wasn’t lying.
Today, Activision announced four new titles, Guitar Hero 5, Band Hero, DJ Hero, and, as previously reported, Guitar Hero: Van ...
Guitar Hero Metallica coming in early 2009
joystiq.com 12/16/2008 —
It's a Christmas miracle! Someone's actually admitting out loud that Guitar Hero: Metallica exists! The band spilled a ton of details to USA Today , including word on the game's difficulty (considerable) and the story, which casts you as a band, ...
As Many As Eight 'Guitar Hero' Games Might Hit in 2009
g4tv.com 3/7/2009 — Guitar Hero: Metallica According to Eurogamer ,"a source close to publisher" Activision may release as many as eight Guitar Hero -themed games in 2009. Here's the list: Guitar Hero: Metallica (confirmed for March 29, 2009 on the PS3, 360 and PC) ...
Guitar Hero®
gh5.guitarhero.com 5/30/2009 — Guitar Hero 5 Living room legends will rock any way they want in Guitar Hero 5. The entire set list is at your finger tips from the start, featuring genre-defining hits from some of the biggest rock artists and bands of all time, including The Rolling ...
Another addition to the Guitar Hero franchise
aeropause.com 4/13/2009 —
We’ve all heard about wanting to exploit, monetize, capitalize, pillage, etc; and, we’ve heard about all of the releases scheduled for this year. But allow me to introduce to you the latest (illegitimate) child in the Guitar Hero ...
Guitar Hero "Has Not Peaked"
edge-online.com 12/17/2008 — Lagging sales of Guitar Hero: World Tour are not an indication that the $1 billion-plus franchise has "peaked," analyst Todd Greenwald with Signal Hill contended on Wednesday.
"Guitar Hero sell-through a bit soft, but not a ...
Guitar Hero Greatest Hits Revealed
xbox360.ign.com 3/5/2009 — March 4, 2009 - Though the basic Guitar Hero formula hasn't drastically changed since it first burst onto the scene, small updates have come with each successive release. Most recently, with Guitar Hero World Tour, the franchise expanded to a full ...
Transformers trailer and screens —
Computer And Video Games 2/9/2009
First look at Revenge of the Fallen inside.
Activision has released the first shots and movie of its Transformers sequel. We're still hoping it'll show the first game up, which wouldn't be hard at all. Let us know your thoughts in the comments ...
Activision has three new IPs for 2009 —
Computer And Video Games 2/12/2009
Not all about Warcraft, Guitar Hero and CoD.
Activision is often the target for criticism from gamers and the media, as the publisher has a strong focus on "exploiting" commercially successful franchises on an annual basis, often leading to ...
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