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endsights.com - 1/13/2009

Ubisoft: Wii is a “Girl-Driven” System

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Ann Hamilton, a senior brand manager with Ubisoft, said that Nintendo’s Wii console is a “girl-driven system,” and is one of the main reasons the Wii has had such success in the marketplace. “What’s driving the Wii sales is the use of Wii by women, girls and ...

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Ubisoft says the Wii is for girls
Destructoid — ... Because dividing people by gender is lots of fun for everyone, Ubisoft is claiming that the Wii is a "girl-driven" system, something which the publisher's senior brand manager, Ann Hamilton, thinks lies at the heart of the system's success. ...

Ubisoft says Wii a 'female-driven platform'
Joystiq [Nintendo] — ... over the past two years, jumping from 50% in 2006 to 57% in 2008. But are they solely responsible for the Wii's success? We'd say not, but it's important to note that female gamers probably take up a notable chunk of the overall casual audience that has been so responsive to the Wii. In our experience, however, we've found that a game's ability to be fun to play overcomes all obstacles, including the huge chasm between us boys and the fair sex. [Via Endsights] Ubisoft says Wii a 'female-driven platform' originally appeared on Nintendo ...

"Wii Is Driven By Girls And Women" [Ubisoft]
Kotaku — ... But what's more, publisher Ubisoft says, females drive the Nintendo Wii. According to Ann Hamilton, senior brand manager with game publisher Ubisoft, "What's driving the Wii sales is the use of Wii by women, girls and families... It's a really female-driven platform." A female driven platform? Look at the console's sales figures. Ubisoft, we think you mean, it's a human driven platform. Game industry finally notices girls [Tulsa World via Endsights] ...

Ubisoft: Wii is, like, totally driven by girls
Joystiq — ... that's shared among other organizations, including Tulsa-based developer Tornado Studios (Medal of Honor: Allied Assault), which notes that since the debut of the Wii and DS the company has seen "a much higher influx of female gamers." Even so, while we applaud efforts to put controllers -- any controllers -- in the hands of the women, we just wish the industry wouldn't continue to vomit shovelware into the market under the guise of good intentions. [Via Endsights] Ubisoft: Wii is, like, totally driven by girls originally appeared on ...