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gamedaily.com - 1/16/2009

Valve: Pirates Are Just Underserved Customers

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At the Game Business Law summit, Valve talked about Steam, digital distribution and the PC market. Interestingly, Valve sees pirates as "tons of undiscovered customers."

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Valve: Pirates Are Underserved Customers
GamePolitics News — While the traditional video game industry view portrays game software pirates as criminals, Jason Holtman of Valve has a different view. Speaking this week at the Game Business Law Summit at Southern Methodist University Law School, Holtman described pirates as potential customers. GameDaily reports on Holtman's remarks: There's a big business feeling that there's piracy. [But the truth is] Pirates are underserved customers. .. When you think about it that way, you think, 'Oh my gosh, I can do some interesting things and make some ...

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