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Sony Exec: "We Need To Suffer A Little" (Killzone 2 Racks Up 1.1 Million Pre-Orders) [PS3]
Kotaku —
... The Guardian why Sony didn't offer a pre-holiday PS3 price cut: "If we'd cut the price, lost another billion dollars, we might have had a huge Christmas but it would have been followed by a huge loss. The company could have thought: 'Hmm, I'm not sure I want to be in this business at all.' But we've shown Sony this is still a good business to have." The bright spot: According to The Guardian, Sony has racked up 1.1 million in Killzone 2 pre-orders. 'We simply have to suffer,' says Sony Europe's gaming chief [The Guardian via VG247] [ ...
Sony Exec: We Need To Suffer A Little Like Ali vs. Foreman [PS3]
Kotaku —
... is thus continuing to make the PS3 competitive as a game console and as a multi-media device. Reeves also tells The Guardian why Sony didn't offer a pre-holiday PS3 price cut: "If we'd cut the price, lost another billion dollars, we might have had a huge Christmas but it would have been followed by a huge loss. The company could have thought: 'Hmm, I'm not sure I want to be in this business at all.' But we've shown Sony this is still a good business to have." 'We simply have to suffer,' says Sony Europe's gaming chief [The Guardian via VG247] [ ...
Reeves: We’re Still Standing
Edge Online - Interactive Entertainment Today —
... by claiming that the company still has fight in it. We simply have to suffer a little, he told The Guardian , go down in market share and mind-share. Here, Reeves compared Sony s predicament to the 1974 Rumble in the Jungle showdown between Ali and Foreman, a fight where Ali held a defensive stance in the early rounds while Foreman began to tire from his ongoing offensive, before Ali burst into life and stole the show. Go eight or nine rounds and let him punch himself out, said Reeves, who didn t explicitly characterise a certain other ...
'We simply have to suffer a little,' says Sony Europe's Reeves
Joystiq —
... Sony Computer Entertainment Europe's president, David Reeves, has spoken frankly in an interview with UK newspaper The Guardian regarding the current state of the industry and Sony's place within it. Commenting on Sony's third-quarter losses, Reeves says that "we simply have to suffer a little, go down in market share and mind-share. We're still standing, we're still profitable and there's a lot of fight in us." Reeves' humility makes a refreshing change from other Sony representatives. ...
Europe goes preorder mad for Killzone 2
Joystiq [PlayStation] —
... Europe has done it again. Killzone 2 has gone platinum in the region three weeks before it has even been released. UK newspaper The Guardian broke the news in an interview with SCEE president David Reeves; 1.1 million copies of Killzone 2 ...
Report: Killzone 2 Pre-Orders Hit 1.1m in Europe
Edge Online - Interactive Entertainment Today —
... A report in UK's The Guardian says that the Guerrilla Games-developed FPS has hit 1.1 million pre-orders in Europe. The game launches worldwide on February 27. ...
SCEE's Reeves says, 'There's A Lot of Fight In Us'
GameDaily BIZ Features Feed —
Speaking to the Guardian , SCEE president David Reeves spoke about his company's prospects. In fact, despite recently announced losses for Sony equating to nearly $200 million , he was described as "surprisingly calm." "We simply have to suffer a little, go down in market share and mind-share," he explained. "It's like Ali v Foreman - go eight or nine rounds and let him punch himself out. We're still standing, we're still profitable and there's a lot of fight in us. I don't say we will land a knockout blow, but we're there and we're fighting." While Sony group was ...
Sony still doesn’t see Nintendo as a competitor, but admits that they’ve learned from the company
GoNintendo —
... market has sharpened up individual competitors to do better - we should celebrate the industry and how we’ve collectively grown it beyond all recognition.” - Sony Europe President, David Reeves I’m still not sure how Sony doesn’t see Nintendo as a competitor. Even Nintendo has said they aren’t looking at the other guys. You are all making video games…you’re definitely in competition with one another, even if the target markets are a bit different. There’s bound to be some overlap. Link This entry was posted on Thursday, February 5th, 2009 at 2:29 pm and is filed under ...
The New “Humble” Sony
PS3 Blog and Community | PS3Blog.net —
... David Reeves isn’t humble. I don’t care if he gives a sniveling interview about how Sony has to take their licks. He’s from RJR Nabisco, which has a reputation for the most extreme forms of corporate greed and excess. OK, he’s not evil or anything, but I don’t buy it. ...
SCEE President: Sony Needs To "Suffer"
The Escapist : Latest News —
... . But at some point Sony has to stop the bleeding; suffering for a greater long-term good is one thing, but suffering because you're lying half-conscious and bleeding in a gutter while Reggie Fils-Aime and Aaron Greenberg stomp the crap out of you is another matter entirely. Source: The Guardian
PS3 Moving To Smaller, Cheaper Chip [PS3]
Kotaku —
... in middle of the year", Sony will replace it with a 45 nanometre chip. That means the PS3 will use less power. It also means the machine will run cooler. And finally - and most importantly - it'll be cheaper to manufacture. Up til now, every time Sony have reduced production costs on the machine, they've pocketed the extra change. But by the middle of next year? They'll need a price cut by then, and this is probably just the thing to enable such a move. 'We simply have to suffer,' says Sony Europe's gaming chief [The Guardian]
...
PlayStation 3 Cell Processor Probably Shrinking To 45 Nanometers By Mid 2009
G4 TV - TheFeed —
... more Cell processors for a lower amount of money. For consumers, this means that future PlayStation 3 consoles will use less power and generate less heat. This, in turn, lowers the chance of heat-related failures and gives Sony the opportunity to alter the PS3's form factor (though it might be too early for a significant change).
David Reeves, Sony Computer Entertainment Europe's president and the winner of the most quotable video-game executive of 2008, recently told The Guardian: ...
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