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Wii's Future In Motion
Hardcore gamers may still scoff at Nintendo 's Wii for catering to casual gamers. But hidden behind its Clark Kent facade are some impressive financial muscles. Nintendo rocked the gaming world when it brought out the Wii gaming console three years ago by turning an entirely new demographic of ...
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Nintendo's profit per Wii sold: $6
Destructoid — ... This Forbes article says that Nintendo's strategy is to buy inexpensive components rather than make them in-house. This has them actually making money on console sales, unlike Sony. David Gibson, an analyst at Macquarie Securities, says that Nintendo earns $6 of operating profit with each sale. ...

So, How Much Money Does Nintendo Make From Each Wii Sold? [Wii]
Kotaku — ... a profit on every Wii they sell. What's not well-known is how much profit they make. Nintendo won't tell us, but Macquarie Securities reckon they know. And, according to a report in Forbes citing Macquarie data, it's $6 per Wii. Bear in mind that's an analyst calculation, not hard fact, but it's likely not too far off the mark. $6 from $350 might not sound like much, but when the console's already sold nearly 40 million units, it's much. Wii's Future In Motion [Forbes, via MCV] ...

Future Looks Great All Around For Wii
G4 TV - TheFeed — ... How many Wii games have you been buying? Do you buy many or just the big releases like Smash Bros. and Mario Galaxy? ...

Eight news stories 4.12
Bruce On Games — ... Nintendo make a profit on every Wii sold and make a higher percentage of profit on their software than Microsoft or Sony. And demand for the Wii is still so great that they were selling for greater than retail price on eBay for Black Friday. In fact I am surprised that the $6 figure for profit on every Wii is so low. Moore’s law, the comparative simplicity of the machine and the enormous manufacturing scale should have conspired together to deliver far more unit profit. ...

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