SONY HAS ANOTHER GO AT "URBAN" AND "EDGY" MARKETING FOR "YOUTHS"
UK:RESISTANCE —
Another abysmal marketing lie is being perpetrated by Sony to make people think PSP has some sort of "community" surrounding it. PSP is for lonely men to watch films on on the train home. That's all. He ACTUALLY SAYS "This is my den. I love my BMX. I love my skateboard". It is terrible. Very terrible. As terrible as, say, a green and blue background with a yellow and red logo on top. [image] FROM THIS MAN: "While spending another lunchtime at my desk watching the Guardian's pick of sporting Youtube clips, I noticed Sony's latest attempt to really scrape at their favourite demographic, the bottom of the barrel. It's a piece of rare marketing nouse, yet ...
Sony Europe PSP Campaign Gets An F For Effort [Clips]
Kotaku —
This clip is part of Sony Europe's new PSP advertising campaign, tagged "Your Whole World". It's supposed to be from a user/fan. It's obviously not, nor are many of the other "entries" in this "competition" aimed at showcasing everything the PSP can do. If you're short on laughs as you start the working week, and find the awkward fumblings of ad men finding themselves in front of the camera good sport, these should do quite nicely. [via UK:R]
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